Since World War II, an increasingly well-educated American public has come to rely on nonfiction written by academics, journalists, and scholars outside the academy to understand a rapidly changing world. This book explores the history of the genre, the authors who write in it, the ways they write, and the ways we read. It also looks at the ways publishers develop, produce, and market popularizations. Based on research in publishers' archives, reader surveys, and author interviews, it explains both the popularity and the value of serious nonfiction.
The fifth edition of this widely recommended book offers advice on choosing a publisher, negotiating a contract, submitting journal articles, revising a dissertation, writing a textbook or a trade book, targeting your audience, and publishing electronically. It answers scholars’ questions about copyright, illustrations, indexing, and other practical matters.